• Encyclopedia of Major Marketing Campaigns - Ref HF5837.E53 2000
• Lifestyle Market Analyst - Ref HF5415.33.U6 L54 2006
• Market Share Reporter - Ref HF1.M31 2006
• Advertising manager's handbook  - Ref HF5823 .B634 1999
• Encyclopedia of Communication and Information - Ref P87.5 .E53 2000
• Encyclopedia of Psychology - Ref BF 31 .E523 2000

ARTICLE DATABASES

• JSTOR
  Provides full-text digitized back files of core scholarly journals in the academic field of history, education, sociology, philosophy, and literature, beginning with the first issue up to a 'moving wall' of 2 to 5 years. 
• Communications & Mass Media Complete
  This database merges two popular databases in the fields of communication and mass media studies -- CommSearch and Mass Media Articles Index.
• Business Source Elite
  This business database provides full text for nearly 1,100 business publications, including full text for nearly 500 peer-reviewed business publications. Search this database for more information relating to advertising and the business of journalism or publishing.
• ComAbstracts
  The ComAbstracts database contains abstracts of articles published in more than 40 journals in the communications field.
• Academic Search Premier
  Academic Search Premier provides full text for nearly 4,700 publications, including full text for more than 3,600 peer-reviewed journals.
• PsycInfo 
  An index to the APA's journals.
• PsycArticles
  Online full text access to journals published by the APA and allied organizations from 1988 to the present.
• Humanities International Complete
  Humanities International Complete is a comprehensive database covering journals, books and other important reference sources in the humanities. It provides cover-to-cover indexing and abstracting for over 2,000 titles and contains more than 2 million records. Humanities International Complete provides citations, abstracts and some full-text for articles, essays and reviews, as well as original creative works including poems, fiction, photographs, paintings and illustrations.
• LexisNexis
  Lexis-Nexis provides full-text access to news and research in business.  It also provides company profiles, financial reports, sec filings and more.
• Newspapers (ProQuest)
  ProQuest provides access to 41 newspapers, most in full-text, including the New York Times, Washington Post, Wall Street Journal and the major Wisconsin newspapers.
  

JOURNALS

Communication Arts - Print -NC997.A1 C2
Graphic Arts Monthly - Online
Photoshop User Magazine - Print - T385 .P446
Layers Magazine - Print - TK6680.5 .M33
Print: Americas Graphic Design Magazine - Print - Coming Soon!
How Magazine - Print - Coming Soon!
Computer Arts Magazine - Print - Coming Soon!
Before and After Magazine - Print - NC998.5.A1 B44

return to top

INTERNET RESOURCES

• Ad Council Home Page
  The Ad Council is a nonprofit organization that funds public service advertising campaigns on television and radio. Past campaigns have addressed the following issues: pollution, recycling, drugs, drunk driving, crime prevention, gender equality in education, voting, fitness, and domestic violence prevention among others
• Google Images
  Still in beta format, this version of the popular search engine allows you to easily search for images online.
• Media History Project
  Includes a section on the history of advertising.
• Media Studies.com
  Provides links to world newspapers in English and several other pages comparing world and US media corporations.

return to top